The Celanese MarComm team developed the Materials Resolution microsite (materialsresolution.com) and billboard campaign to promote Celanese's initiative to encourage automotive engineers and designers to make a New Year's resolution to design with Celanese Plastic Materials. The billboard campaign was displayed throughout Detroit, Michigan shortly after the New Year during the Detroit Auto Show in 2016. This initiative helped to support and grow Celanese's half a billion-dollar automotive materials business line.

Copywriter: Adam Johnson

Interactive Art Director: Trevor Goodman

Creative Team Lead: Jason Estes