When the pandemic hit, the world of travel was filled with uncertainty. USAA, a financial institution that serves millions of military members and their families, wanted to inspire people to start planning safe travel experiences in 2021 with a lifestyle-focused social campaign.

So we created the campaign 'Look Forward' to promote USAA's discounts on travel insurance, car rentals, hotels, and cruises to help members confidently plan a safe trip and save.

I partnered with the art director Melanie Bach and we worked together from the concept phase through production and final handoff. This is just a small sample of over 30 assets we created.

Copywriter: Adam Johnson

Art Director: Melanie Bach

ACDs: Josh Barto and Brian Dedering

CD: Jennifer Coldiron

Video Production: Harbor