Straight Talk Wireless wanted to show their audience how quickly monthly savings from their $45/mo Silver Unlimited Plan can add up over time. So we developed a series of social spots featuring the Straight Talk Time Traveler to show people how switching to Straight Talk today could help them see big savings in their future. 

This campaign had paid social and earned media elements, and actress Lauren Lapkus played the Time Traveler in our paid social spots. We also worked with her to develop organic posts for her own social channels to leverage her fan following. Overall, the campaign performed very well and we exceed our site visits target.

GCD: Ken Cellak

ACD: Andie Bowers

Senior Copywriter: Adam Johnson