The MarComm team at Celanese launched a microsite to promote Celanese's presence at K Fair, which is the world's largest plastics trade show. Over half of Celanese's product portfolio is comprised of various grades of plastics and thermoplastics for consumer, industrial and medical applications.  

I was involved in the concepting phase of this project and I wrote all of the copy. The website centers around the theme The Art of Material Selection. 'Material' is an industry term for plastics. The core idea was to frame our audience as artisans of the material selection and product development process.

Copywriter: Adam Johnson

Interactive Art Director: Trevor Goodman

Creative Team Lead: Jason Estes